Is R&D Worth it?

Is R&D Worth it?

Research and development, R&D, can be the key to unlocking greater competitiveness for companies, whatever their size. Investing in R&D is what drives advances in innovation, and innovation is one way for a business to differentiate itself the marketplace. Is R&D worth the investment though?

R&D is where businesses can develop new products, or enhance existing ones and, through vigorous testing and prototyping, prepare them for market.