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What are the questions that drive business success? For many, innovation will the way that they can differentiate themselves and gain a competitive edge. To do this, they must be able to harness the potential of effective research and
Research and development, R&D, can be the key to unlocking greater competitiveness for companies, whatever their size. Investing in R&D is what drives advances in innovation, and innovation is one way for a business to differentiate itself the marketplace. Is R&D worth the investment though?
R&D is where businesses can develop new products, or enhance existing ones and, through vigorous testing and prototyping, prepare them for market.